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Walking Worm – New patented Bass Fishing Lure out-fishes live bait 3 to 1; mimics a live worm.

$19.95

Bass Fishing Lure swims, curls automatically, triggers strikes.

Berkley Gulp! Glowing Tip Bait (Jarred)

$3.95

Berkley Gulp! Glowing Tip Bait is perfect for tipping jigs and lures for all vertical jigging applications. This bait excels when ice-fishing. The Gulp! formula quickly disperses fish attracting scent and flavor. Glowing Tip Bait can also be used alone...

Penn 545 Graphite GS Hi Speed Reel--Power Stick Live Bait Rod Live Bait Combo

$149.98

Serious live bait fishermen demand a high speed reel like the Penn GS. Matched to a Custom Power Stick live bait rod you won't find a better hi speed system. From light action to heavy, these combos are perfect for live bait fishing on both coasts.Penn...

Storm 2009 WildEye Swim Shad 3" and 4" Swim Baits

$3.25

Part of the "Award Winning" WildEye line of softbaits the Storm WildEye Swim Shad 3" and 4" Swim Baits feature an array of fish catching colors and patterns. These lures also features Storms I-Bolt System holographic WildEyes high quality VMC needle...

Heddon Sonar Flash Blade Baits

$3.75

The Sonar is the original action-adjustable lure. The three line-tie holes allow adjustment of the lures running depth and action. The front hole for shallow running and high vibration. The rear hole produces deep running and a wide slower wobbling...

Shimano BTR4500B Live Bait Reel--CP12B 7' 12lb. Custom Offshore Series Boat Rod Spinning Combo

$139.98

4500B Baitrunner Reel - 195 Yards/20lb. LineThe ocean is like a washing machine. The anchovies are laughing at you from the recesses of the bait tank, standing is an exercise in futility and you see rain on the horizon. While this scene has all the...